Spark Consulting

AUGUST 7, 2019

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ). or they could be completely unrelated.

Discount 186

Discount Library Process Marketing 186

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

Blue Sky eLearn

MARCH 6, 2018

Does AAOMS have an online library available? How do I access the online library? I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. Survey your membership and specifically those who attend your eLearning programs to provide relevant learning experiences.

Library 157

Library Content Education Certificate 157

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

Tips 293

Tips Library Tools Communications 293

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Smooth The Path

MAY 21, 2020

“Here are 46 articles we have carefully curated for you,” and “did you know we have an online learning library with over 100 courses?” Please take this 10-minute survey to help grow the knowledge in the association community. Take the survey now. ” they say. The next day a few more emails arrive.

Library 148

Library Class Survey Course 148

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association. Membership is open to U.S. EDUCAUSE implemented a digital badge program in 2014. Badging Platform: Acclaim.

LMS 252

LMS Certificate Library Education 252

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Great data.

Software 136

Software Tips Survey Marketing 136

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Remember, people may say one thing in a survey about their interests, but their behavior may be more telling. Website and blog analytics.

How To 202

How To LMS Video Class 202

Associations Now

DECEMBER 11, 2019

The Insights Association , which represents the market research and data analytics field, is also focused on getting an accurate count and recently highlighted research on what will get people to respond.

Library 97

Library Maine Industry Survey 97

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges.

LMS 266

LMS Member Engagement Education Revenue 266

Disciple Media

DECEMBER 27, 2023

Content library This approach offers access to a pre-existing library of content. Some platforms come with extra bells and whistles like community forums and marketing tools. Market your business Marketing your business is where the fun begins. Conclusion There you have it!

How To 36

How To Library FAQ Content 36

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions.

Certificate 369

Certificate Revenue Conference North Carolina 369

Spark Consulting

APRIL 19, 2013

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). .”; The concept of the Maker Society.

Social Media 150

Social Media Library Innovation Washington 150

Higher Logic

OCTOBER 9, 2015

It takes more than just one survey to figure out why customers or members stick around. Then leverage these online conversations with additional tools (like your surveys) to better understand who they interact with and why. Here are a few reminders of how your community can humanize your organization (trust us – it’s a good thing).

Organization 120

Organization Library Survey millennials 120

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Some great tools to do this are Google Alerts and Survey Monkey.

Content 64

Content Marketing Strategy How To 64

GrowthZone

APRIL 23, 2020

Lucidchart : Free single user account with access to Lucidchart introductory library and basic templates. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. HUMAN RESOURCES.

Resources 158

Resources Software Video Class 158

Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. Even if you aren’t looking for icons, peruse the libraries – it’s vast and diverse, so you might actually stumble across an icon you could use. Plus, there is a robust library of over 4,000 icons, images and fonts. The best part? A bit of background?

Tools 120

Tools Library Software Project 120

Aaron Wolowiec

MAY 10, 2016

“It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An Live polls and audience surveys. Exhibitor giveaways.

Social Media 100

Social Media Case Study Library Communications 100

MemberClicks

FEBRUARY 2, 2024

According to the Association Engagement Index , out of 12,700 association members surveyed around the world, only 21% indicated that the organizations were “excellent” in providing benefits and services that met their individual needs. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Higher Logic

JANUARY 24, 2017

Do you ever work at a coffee shop or the library? First, send out surveys to take your membership’s temperature. If people have trouble posting resources to the library, see what steps you can smooth out. What do they think of the changes you’ve made, or the plans you have? You could go about getting member feedback two ways.

Library 120

Library Tools Team Survey 120

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. How do you incentivize participation in communities?

Library 153

Library Social Media Resources System 153

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2. Host: PCMA. Tue 1/23 at 2:30 p.m. More info/register.

LMS 174

LMS Price Revenue Technology 174

Association Adviser

NOVEMBER 29, 2018

Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Associations Now

NOVEMBER 17, 2019

Attendee satisfaction is the best indicator of the success of your meeting, reports Event MB in its State of the Event Industry survey. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility. What attendees want, more and more, is authenticity.

Cleveland 89

Cleveland How To Ohio Chicago 89

MemberClicks

JULY 31, 2023

According to the Association Engagement Index , out of 12,700 association members surveyed around the world, only 21% indicated that the organizations were “excellent” in providing benefits and services that met their individual needs. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. The content library allows you to package educational materials based on type or topic. Maple LMS Maple LMS is learning management software for Salesforce users.

Software 52

Software LMS Certificate Learning Management System 52

Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Engage and ask: Run surveys or engage in online forums to hear directly from your target audience.

Course 36

Course How To Price Social Media 36

Reid All About it

SEPTEMBER 4, 2020

Amy Burke, Executive Director, Special Libraries Association. Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International. Projected Outcomes of the 2020 Elections and Impacts on the Market. Driving Revenue with Contextual Engagement and Marketing. Wed 9/9 at 1 p.m. More info/register.

Montana 322

Montana LMS Revenue Recruiting 322

Disciple Media

MAY 29, 2020

Whether you want a Facebook group replacement to: market your products or services without shouting over all the nonsense. Make sure you take a deep dive into the market research and engage deeply with your community. So, if you want to directly transfer to a Facebook group alternative you are going to need your own market research.

Content 36

Content Survey Library Strategy 36